Shafina Mahesh

Getting to understand integrated marketing communication (IMC) can be difficult and confusing for some. At actual fact, it’s something I’m sure you have seen before. So what is IMC? It is a process used to unify marketing communication elements, such as public relations, social media, audience analytics, business development principles, and advertising. (Duncan 2002). It…

Do you ever wonder, how does your smart watches or smart home appliances work? Or how does data or information are stored? Well, that is what I am going to be telling you about today! Big Data and Internet of Things – sounds like it’s really complicated but no! It is a simple concept and…

I’m sure you have seen or heard of topics like “Ice Bucket Challenge” , “Apple: Shot on iPhone” or “Dove Real Beauty Sketches Campaign”. These are viral marketing campaigns! You might wonder what is viral marketing? Simply it is a business strategy that uses a social media platform to promote a product or service. What…

What is the device that we all have today? Yes, it is the smartphone! Do you know that unknowingly we are exposed to at least 1 mobile advertising a day? What is Mobile Marketing To put it in layman terms it’s any advertising activity that promotes products and services via a mobile device which includes…

Have you heard of that one online platform that is everyone’s soulmate? The platform that give you the answer to everything. Yes, it’s the one that you are currently thinking about – Google. As a small business, Google is “the” platform to grow. It is known to provide accurate, fast, and relevant information base on…

The base of a successful business is a solid-tier plan which includes -marketing proposal. A little off 30% of Singaporean startups fail within 3 years. The pandemic COVID-19 especially has caused business to either fail or thrive. Singapore’s e-commerce platforms grew by 23% six months after the pandemic and an average Singaporean spend an estimate of S$113 on a…

We all know the Hallyu wave is a tsunami instead! South Korean celebrities and influencers are now seen in more brands as they realise the power (Na and Kim, 2019), they hold in the marketing industry. Recently only this year, did BTS became Louis Vuitton brand global ambassador, and all Blackpink – Lisa, Jennie, Jisoo…

At this day and age, social media is used for all types of engagement. Around the globe there are 4.55 billion active social media users an increase of 9.9% from October 2020 (Digital 2021 October Global Statshot Report — DataReportal – Global Digital Insights, 2022). It will increase even more throughout the years to come.…